The Evolution of a Paid Media Firm.

We leverage the science of sentiment analysis to identify key behaviors and life events to drive extraordinary results in paid media.

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After making our mark as the industry’s paid digital and social media experts, Determined has now become the foremost authority on using audience intelligence to drive campaign strategy.

This unique, data-driven approach to paid media delivers higher conversion rates faster at a significantly lower cost.

The Evolution of a Paid Media Firm.

We leverage the science of sentiment analysis to identify key behaviors and life events to drive extraordinary results in paid media.

After making our mark as the industry’s paid digital and social media experts, Determined has now become the foremost authority on using audience intelligence to drive campaign strategy.

This unique, data-driven approach to paid media delivers higher conversion rates faster at a significantly lower cost.

Sentiment + Science = Determined’s ClearView Insights

Don’t let big data become an expensive distraction.

Determined’s unbiased Ph.D. Behavioral Scientists deliver insights and actionable items to areas that other products and tools simply report exist.

We leverage the industry’s largest social listening and sentiment tools and combine it with the learnings developed by our team of unbiased, Ph.D.-level Behavioral Scientists to deliver what no one else can: a turnkey solution to mastering ‘in-the-moment’ marketing.

Gain the unique ability to proactively plan for social media attention instead of merely reacting to it. ClearView Insights deliverables allow our partners to respond to crisis moments with information that most participants in the conversation lack.

Determined’s ClearView Insights is designed to define, understand, and address any areas of concern our partners have surrounding the public conversations about their brand.


Our Strategic Approach Sets Us Apart.

Determined’s strategic paid media plans are developed based on our robust understanding of audience segmentation and behavioral science. This understanding serves as the guiding light when building strategically engineered — and scalable — campaigns. We’re able to offer clients everything from a basic SEM campaign to data-driven campaigns centered around behaviors and life events that place their products and services in front of their target audience right at the moment when they can be most meaningful. The result? More conversions, more quickly, delivered at a lower cost.

 


 Our Partners Include:



Paid Media is Determined’s Core Competency.

We make your marketing investment academic  –  so that even your CFO will appreciate it.

Small groups of very interested people have become the new mass media. So, it takes a new, intelligent approach to reach them. Through data enrichment of life events and behavioral segmentation, our application of paid media becomes both strategic and intelligent. By placing our clients’ products & services ‘in-the-moment’ with engineered, conversion-rich, and frictionless environments, we deliver measurable successes and greater return on ad spend. All of our paid media campaigns are fully customized and managed in-house by the Determined team without the assistance of 3rd party companies, outside vendors, or automated campaign management.

   Digital.   

We take the time to develop a comprehensive understanding of our clients’ goals and their competitive landscape before creating a strategic solution for them.  It’s this human, hands-on approach to campaign development, along with our commitment to data-driven decision-making, that provides our clients with a quicker path to success and a greater ROI than can be delivered by even the largest providers and agencies in the marketplace.

 

 

 

  Retargeting / Re-Engagement. 

Determined delivers intelligence as to why a conversion attempt was unsuccessful and to whom it failed to convert, as opposed to just providing raw numbers. Armed with this audience intelligence, Determined is able to craft specific retargeting messaging that speaks directly to the consumer. This curated approach ensures that your retargeting campaigns are relevant and will resonate with your target audience.

 

 

   Web.   

The success of paid digital and social campaigns depends on two critical, but frequently overlooked, factors: load speed and user experience at the point of conversion. At Determined, our in-house team utilizes the latest multi-conversion landing page practices and specializes in emerging web languages and technologies, including Accelerated Mobile Pages (AMP) and Progressive Web Apps (PWA), to develop websites that ensure quick load speeds and a positive user experience. Our in-house development team also performs on-site optimization, in real time, to respond to market and platform shifts. This allows Determined to consistently deliver a lower cost per acquisition, higher rankings, and a greater ROI for our partners; providing them with every competitive advantage available in the modern marketplace.
 

   Traditional.   

Our approach to Traditional Media is anything but traditional.

Just because media planning and buying based on CPP and CPM is the traditional approach doesn’t mean it’s the best approach. At Determined, we use our decades of experience and hundreds of millions of dollars in spend to create a more effective and efficient method. Our unique, ‘people-based’ approach targets lifestyles and live programming to ensure our clients receive the highest ROI possible from their traditional media investment.

What Gets Improved Gets Measured.

Our in-house reporting and reconciliation services are completely transparent. We provide our clients with a dashboard tool that can be accessed anytime to receive data reporting customized to their exact specifications – even the sophisticated specifications of Ph.D. data scientists. By accurately measuring results, we can easily identify and isolate successes which gives us the ability to maximize your return on ad spend.

Like our best clients, we think on scale.

Determined has supported thousands of our clients’ brick and mortar locations – from basic SEM campaigns to data-driven campaigns that are centered around behaviors and life events that put our clients’ products and services ‘in-the-moment’ when they can be most meaningful.

We’re looking for partners that are as driven to discover deeper insights and achieve new levels of success as we are.

 

If that sounds like you, then let’s start the conversation.

 

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